As a small business owner it can be challenging finding new business and customers. Especially as a new, start-up business. While many new business owners choose to go it alone, searching for new ways to attract potential clients, others like to use professional services, so let’s take a look at finding the best lead generation company.
But as a possibly inexperienced business owner, how do you go about finding the best Lead Generation Company to help you on your journey?
If you type ‘Lead generation companies’ into a Google search, you will undoubtedly be presented with hundreds of options along with paid adverts. Dominating page one will be larger, established companies, possibly charging a lot for their services. Arguably too expensive for a small business, or ones just starting out.
It’s worth taking the time to investigate many options before submitting an enquiry for your business. To start with, what specific services to they offer? Lead generation can be quite a broad subject in Business Marketing, and clarifying what this service would involve is a good start.
The services need to be right for your business, before looking further into cost and the company’s portfolio. For example, some UK lead generation companies offer B2B, B2C (Business to business & Business to consumer) or both types of lead generation. Some offer additional, yet relevant services such as Business Strategy and Content Strategy.
If for example, my business was to only deal with other businesses, ie only offer services or products for businesses, I’d want a B2B marketing approach. Sales leads are only useful if they are the right leads for a company or business. Nobody wants to be wasting time and money going leads that just aren’t relevant to your business.
As a smaller business, cost has to be a big factor. It’s safe to assume that any business would want to most results, for the smallest amount possible. But that’s the thing, results. There’s no point finding the cheapest business marketing company, when it’s plausible that there may be little or no return on investment.
Take a look at a handful of lead generation companies, and their customer reviews and feedback. It’s worth checking platforms including Trustpilot, Google and Yell for a good insight in how the marketing company has served customers in the past.
From here, you’ll be able to narrow down your prospective marketing companies, check their services match your requirements and get in touch to see what they charge, and what value they can bring to your marketing efforts.
Have a look at this Wikipedia page for some interesting insights into lead generation. Hopefully this guide will help you in finding the best lead generation company to market your business and bring in those sales leads and enquiries.